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Drayton Manor Theme Park Selects Gateway UK to Supply Ticketing and CRM Integration

Updated: June 23, 2016 | Ticketing | CRM | New Customers | Share on LinkedIn

London, UK (February 22, 2016) – Gateway Ticketing Systems UK has been chosen to partner with Drayton Manor Theme Park. Recently implementing the Galaxy Product Suite at its venue, Drayton Manor Theme Park can now sell tickets, season passes and other products at the front gate, over the phone and online with direct integration into its existing CRM solution. This will play an integral role in growing the attraction’s business and building stronger relationships with guests in the future.

Gateway Ticketing Systems’ Galaxy Product Suite will allow Drayton Manor Theme Park to focus on increasing advanced sales and ensuring data collection is maximized at every touchpoint.

Drayton Manor Theme Park is home to many rides and attractions including Europe’s only Thomas Land™ as well as a 15-acre zoo, campsite, the Drayton Manor Hotel and conference facilities. The Galaxy® Product Suite with CRM solution will now enable these teams to work together seamlessly. The ticketing system will be instrumental in allowing tickets to cover individual elements across the park and hotel then give operations personnel a full view of all sales.

CRM integration will allow Drayton Manor Theme Park to improve the customer experience and build stronger relationships with its guests. Combined data and ticketing offers can also be used to help increase season passes and retention rates.

2015 saw the completion of the £2.5m expansion of Drayton Manor’s Thomas Land with new rides and experiences.

“Gateway has a proven track record with some of the biggest theme parks and resorts in the world so the decision to appoint them as our ticketing supplier was an easy one. We look forward to combining our operational experience with their industry expertise to ensure the user experience for our customers is the best it can possibly be and I have no doubt that visitors will really benefit from this,” said William Bryan, Managing Director at Drayton Manor Theme Park.

“Being the chosen supplier for Drayton Manor Theme Park is fantastic news for Gateway Ticketing UK. We have spent much time and effort in recent years working with nonprofit organisations to support revenue generation and improve customer relationships and we look forward to sharing this expertise with a commercial business,” said Andy Povey, Business Development Director at Gateway Ticketing Systems UK.

For more information about Drayton Manor Theme Park or to book tickets, visit www.draytonmanor.co.uk

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