Galaxy loyalty...
Recognize Your Revenue
Potential with Galaxy Loyalty
 How
can you motivate a guest who visits your venue
four times a month to spend money in your food
service area? Would earning points
that might be used for a free meal at the new
restaurant be enough to persuade your member or
non-member to leave the lunch box at home? Would
you like to encourage your ridership to purchase a
ticket package for commuting on your transport? If
so, you have the seeds to develop a loyalty
program.
Loyalty programs benefit both the walk-up guest
or member and the venue. Your venue benefits from
the increased revenue that is usually required for a
guest to earn loyalty rewards. Your guests benefit
because if you create a great loyalty program, they
can take advantage of added customer service and
cost savings. In addition, your ability to collect
marketing data on both members and non-members alike
will transform your venue.
“Quite
simply, the ability for us to market a
comprehensive Loyalty program to our guests
is a game changer. This technology gives us
unprecedented new opportunities to cultivate
new business, reward and recognize loyal
customers, and enhance our overall guest
experience. Having an integrated system with
advanced functionalities such as Loyalty
embedded in the solution is changing the way
we approach our business.”
- John Lucas, Director of Park Operations,
Cincinnati Zoo & Botanical Garden |
Benefits of the Galaxy
Loyalty module include:
- A loyalty program
can provide you with data that can transform
your venue
Loyalty programs are a great way to reward
faithful members and provide incentives to
guests who visit infrequently. Use the
valuable data that loyalty programs provide to
learn which incentives are more popular than
others, influence spending and attendance and
collect valuable marketing data.
- Loyalty
programs can build brand loyalty
A loyalty program provides the data that
enables consumers to tell you what they want,
and can be used to build a responsive
relationship with your guests.
- Loyalty programs
reward members and non-members alike
Point-based loyalty programs can reward your
members and non-members, and even encourage your
non-members to consider membership.
- A loyalty
program can increase attendance
If your guests get more for their money at
your venue, they're more likely to continue to
choose your venue over the competition.
- Loyalty programs can
entice guests to increase spending in your venue
By offering your guests free snacks or drinks,
you may encourage sales for more complete meals
that your guests cannot resist.
- Loyalty programs
steer sales channel use
Loyalty programs can be tailored to entice
guests to direct their purchases to different
sales channels.
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