Galaxy upsell...
Increase Revenue and
Per Capita Spending
 Increasing
revenue and percapita spending is vital to the
continued success of a company.
Successful businesses not only sell products to
customers but are able to encourage them to spend
even more. With the Galaxy Upsell module, you have
another powerful tool to help drive your revenue.
The Galaxy Upsell module is an automated tool
that provides a seamless method to increase your
guests' per-cap spending on products and services.
Your guests are often not aware of all of the
products you offer. Identifying upsell options
related to the purchase gives you an opportunity to
easily add value to your guest's purchase. You can
even add value by leveraging the power of Galaxy
Packages as an upsell option. Add one of your
value-added packages as an option to a regular
ticket or another package and your guests will be
able to enhance their visit. This helps increase
your per capita spending and goes right to your
bottom line!
“With this
advanced functionality, Zoo management now
have the tools to automate and report on
this vital piece of our business. Gone are
manual processes relying on cashiers to
decide to offer a product for upsell. Now we
can automate that process and ensure that we
are offering enhancements to the guest
experience in a consistent manner that will
also support our success in package selling
and ancillary sale add-ons.”
- John Lucas, Director of Park Operations,
Cincinnati Zoo & Botanical Garden |
Benefits of the Galaxy
Upsell module include:
- Increase Per Capita
Spending
Competition for entertainment dollars is
intense so you don't want to miss any
opportunities to encourage your guests to
increase their spending. Provide your guests
with information about the different products
you offer and an easy way to add them to the
transaction.
- Measurable
Return on Investment
The built-in Upsell reports make it easy to
evaluate the effectiveness of your upsell
efforts. With the available information, you
can make strategic business decisions about
your upsell programs so they add to your
revenue. Track the results by user, agency or
even company.
- Enhance the Value of
the Guests' Purchases
Help your guests easily add related and
value-added items to their transactions. Take
advantage of Galaxy Packages as upsell options
to create innovative guest experiences that help
give you a competitive advantage.
- Flexible Upsell
Options
Offer guests options tailor-fit to meet their
needs. Create custom combinations by offering
multiple upsell options on an item. This
minimizes the need to keep track of a large
number of items in your system.
Include not only items but also packages and
events.
- Build Brand
Recognition
Use upsell options to promote your events and
attractions. Provide an easy way for guests to
add your branded items and events to their
transaction.
- Customizable Upsell
Scripts
You have complete control over the upsell
script your ticket sellers see. Use the data
from the upsell reports to fine-tune the scripts
and increase the success of your upsell program.
- Easily Enable or
Disable Upsell Capability Based on Line Waits
When lines are long, it's a simple step to
disable
upsell capability to keep the lines moving. It's
another simple step to re-enable upsell
capability when the lines dissipate.
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