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Gateway Strengthens Strategic Partnership with SSA

Updated: June 12, 2017 | Share on LinkedIn

Service Systems AssociatesGilbertsville, PA (June 12, 2017) – Gateway Ticketing Systems, the world leader in ticketing software, admission control and revenue generation for the attractions industry, is excited to announce its expanded strategic partnership with Service Systems Associates (SSA), a national leader in guest service operations for cultural attractions.

“SSA has a progressive strategy with their customers that recognizes the multiple benefits of unifying the point-of-sale operations of ticketing, food & beverage and retail,” says Gateway’s Director of Business Development Scott Lobaugh. “Not only does SSA’s staff seamlessly blend into the attraction, but the guest experience is cohesive across ticketing, food and retail – and even membership.”

Lobaugh explains that when service providers operate in separate silos within an attraction, customer service and revenue suffers. “What’s even more surprising is that attractions who use service providers that run separate point-of-sale systems are really in the dark on what actually is being sold within their facility,” he says.

Having a unified point-of-sale solution provides venues the ability to offer “experiences” within their attraction that include food, retail and stored value components. It also enables attractions to drive revenue by employing targeted marketing strategies based on previous transactional data. “The customer journey data that can be shared across channels helps the attraction and SSA make better decisions for the business. It’s great seeing SSA bring this mentality to our customers,” adds Lobaugh.

John Lucas, SSA’s Vice President, Business Development adds: “Gateway is – and always has been – focused on helping attractions increase revenue, streamline operations and enhance the guest experience. Their integrated point-of-sale software solutions fit perfectly in those situations where our clients look to exploit the many benefits of an integrated technology offering.”

Currently, Gateway and SSA have delivered unified solutions to Cincinnati Zoo, History Colorado, Royal Gorge Bridge & Park, National Center for Civil and Human Rights, and Houston Zoo.

About Service Systems Associates (SSA)
Headquartered in Denver, Service Systems Associates manages retail and culinary amenities at more than 50 museums, botanic gardens, zoos and aquariums in the United States. The company is a national leader in guest service operations for cultural attractions, serving over 26 million guests annually.

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