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Webinar May 13: What Are Your Consumers Saying: An Inside Look at Recent Industry Surveys

Updated: May 15, 2020 | Share on LinkedIn

Recorded Webinar from May 13, 2020

On this week’s Webinar Wednesday we spoke with panelists from BVA-BDRC, Decision House and Amusement Advantage – the analytics, insights and consulting firms that have been running coronavirus sentiment surveys and collecting those COVID-KPIs for the attractions space since closures began.

The data and results of their surveys is eye opening, and one key message really sticks out: It’s all about communication. You can enforce guests wearing masks, you can come up with creative ways to maintain social distancing, you can sanitize and clean and re-sanitize and re-clean. But if guests don’t know about your new policies and procedures before you reopen, and if they don’t see it front and center when you reopen, then they won’t feel comfortable returning.

If you want to peek inside the minds of your guests, to know what they’re thinking and feeling about reopening, this is the webinar to watch. We recorded the full event and you can watch it below.

You can also download the PowerPoint slides from the webinar right here.

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