From Insight to Action: How to Make Your Attraction More Appealing in a Skittish Economy

In May, we shared an article titled “Thriving Through Uncertainty: How to Stay Relevant and Efficient During an Economic Slowdown,” which provided a broad perspective on navigating today’s economic climate. As consumers become more cautious with their discretionary spending, staying relevant, resilient, and efficient remains critical.

This month, we’re zooming in. Let’s focus on the guest experience and how your attraction can stay appealing, even when visitors are making more selective spending decisions.

Here are five strategies to help your ticketing and messaging stand out and keep guests coming through your gates.

1. Lead with Value, Not Just Price

Discounts may catch attention, but delivering value is what builds long-term loyalty. Design offers that meet guests where they are:

✨Bundle benefits into easy-to-understand packages
✨Offer flexible pricing tiers or timed-entry deals
✨Create return-visit incentives and family/group discount

These types of promotions make it easier for budget-conscious visitors to say yes while reinforcing the unique value of your experience.

You can also amplify your reach with Galaxy Connect™. By distributing your real-time ticket inventory through major travel, hospitality, and ticketing platforms, Galaxy Connect helps ensure your attraction is front and center—whether a guest is planning weeks in advance or making a same-day decision.

2. Use Data to Prioritize What Matters

Guesswork has no place in a tight economy. Let your data be your guide. Galaxy reporting tools and Galaxy Vision operational analysis can help you identify:

✨ Your most popular ticket types and bundles
✨Time slots or channels that are underperforming
✨Areas where operations or guest spending could be optimized

With a clear view of guest behavior, you can confidently shape pricing, promotions, and resource allocation.

3. Adjust Your Messaging to Meet the Moment

Guests are still seeking joy, connection, and memorable experiences, but they want to feel thoughtful and intentional about their spending. Use messaging that resonates with today’s mindset:

✨”Stress-free family fun.”
✨ “Create memories without breaking the bank.”
✨”Your go-to daycation close to home.”

Maintain a tone that is transparent, empathetic, and focused on benefits. Even price-sensitive audiences will spend when they see real value.

4. Elevate Convenience

Reducing friction in the buying process can turn a ‘maybe’ into a ‘yes’. Consider showcasing features like:

✨ Mobile ticketing and touchless entry
✨ Advance reservations
✨Flexible ticket change or refund policies
✨Quick-scan entry or self-service kiosks

A smooth, stress-free experience builds trust and boosts conversion.

5. Highlight the Emotional Return

During uncertain times, guests gravitate toward experiences that feel meaningful and rewarding. Use your marketing to remind them what they get beyond the transaction:

✨ “You can’t put a price on quality time.”
✨ “It’s not just a day out—it’s a day they’ll always remember.”
✨”Here, joy is guaranteed.”

Focus on storytelling and emotional value, not just the cost.

Let’s Work Together to Strengthen Your Strategy

From strategic pricing and operational reviews to messaging and guest experience enhancements, Gateway’s tools are built to help you thrive, even in challenging times. Contact your Customer Success Manager to create a plan tailored to your operation’s needs and your guests’ expectations.

Get started by emailing us at customersuccess@gatewayticketing.com. We’re ready to help you make the most of every moment this season.